Doors will open at 10.00am for an event start at 11.00am

EMA: We will begin with an introduction into the Business of Being a Rider event with an opening from a panel of four to explain what the business of being a rider means in detail and why this part of a riders career is essential for commercial growth.

David Sheerin and EMA

Guests: Grand Prix Dressage Riders, Carly Taylor Smith and Alice Oppenheimer

Branding isn’t just for companies and corporations. Professionals, athletes and businesses are managing their personal brands to achieve career success.

Learn why personal branding is important and how to build yours to stand out in the market, create opportunity and leave legacy.

David Sheerin , EMA,

Guests: Alice Oppenheimer and Valentina Pistner

Authenticity helps athletes build deeply engaging brand profiles and connections to fans and audiences. A positive public image on social media not only inspires up and coming riders and communities but can bring athletes sponsorship opportunities and collaborations.

The sessions will break for lunch

Event Ambassador Carl Hester will work with riders in the main arena on the basics of dressage and what to look for in young horses

British Olympic Association / Carl Hester / Tom McEwen / Valentina Pistner / Lizzie Davis

Member (s) of the British Olympic Association will be joing us to talk about the Olympic experience, the preparations, behind the scenes of an Olympic Games and the planS for LA 2028

Specialist: Rhiannon Davies

Guests: Abby Newell and Valentina Pistner

While you may expend a lot of energy trying to figure out social media and its algorithms, the most effective social media management plan owes its success to the strategy that sits behind them.

This session will include what platforms to use, advice on what type of posts to create, when to post, and which audience to target. Every piece of the strategy must support the desired outcome and in this session we discuss it all.

This will conclude the days sessions and demos with some time to unwind as attendees have the chance to speak to some of the days guests and speakers.

Doors will open at 9.00am for an event start at 10.00am

We will begin with an introduction into the Business of Being a Rider event with an opening from a panel of three to explain what the business of being a rider means in detail and why this part of a riders career is essential for commercial growth.

Tom McEwen and Toledo De Kerser were selected to represent Britain at the 2020 Summer Olympics and won Team Gold. He was presented with a Member of the Order of the British Empire (MBE) in the 2022 New Year Honours for services to equestrianism. In June 2024, he was confirmed as part of the Great Britain team to compete at the 2024 Paris Olympics on JL Dublin where he achieved Team Gold

Tom will work with young horses in this morning demo demonstrating his training techniques, ethos and what he looks for in young horses.

Tom McEwen / Dannie Morgan / Jessica Vickers / Valentina Pistner / Dee So’oialo

A member (s) of the British Olympic Association will be joining us to talk about the Olympic experience, the preparations, behind the scenes of an Olympic Games and the exciting plans for LA2028.

LeMieux / Saracen Horse Feeds / Ridely

Valentina Pistner / Aria Grace Law

How to get sponsorship, what are brands looking for in riders, how to retain sponsors, contracts and managing the partnership; this is one of the most important sessions of the two day weekend and will be covered by a panel of riders, brands and industry experts

The sessions will break for lunch

Lead: Paul Bursche

Guests: Professional Riders

This session will lead into the following session

Being invited to do a media interview is an exciting moment but also can fill some people with nerves. It’s natural to feel anxious about what to say about the questions that will be asked.
How can you master these nerves to embrace this feeling and view the interview as an opportunity to speak directly with your audience with confidence. Industry experts tell you how in this session.

Leads: Paul Bursche and Dannie Morgan Guests: Alice Oppenheimer and Aria Grace

Individuals, athletes and beyond must be mindful of their opinions and actions when in public domain. Every step you take as an aspiring athlete is being watched, and any talents growth on social media is made up by a diverse audience of consumers, fans and viewers.

These are followers who have the right to praise, and arguably the right to criticise, when they see fit. But how do you stay authentic and true to your values whilst exercising caution, being careful and cultivated when you operate in the public domain and what are the tools and mindset you need to manage scrutiny.

Tom McEwen and Toledo De Kerser were selected to represent Britain at the 2020 Summer Olympics and won Team Gold. He was presented with a Member of the Order of the British Empire (MBE) in the 2022 New Year Honours for services to equestrianism. In June 2024, he was confirmed as part of the Great Britain team to compete at the 2024 Paris Olympics on JL Dublin where he achieved Team Gold

In this session, Tom will work with Advanced Event Horses

Lead: KBIS and Aria Grace

Guests: Professional Riders

For many riders and business owners, the law in relation to equestrian matters remains an unknown. From horse sales, running an equestrian business to agreements with owners; these matters are complex and can become complicated in absence of contractual agreements. Where do you begin to navigate this space as an equestrian and further to this, do we really have a good understanding of insurance and its importance.

We discuss all of this in detail during this session.

This will conclude the weekend sessions and demos with some drinks as wrap up with some key takeouts and insights for attendees. This final hour will allow attendees to meet some of the days participants and ask any questions they have from the weekend.